Saturday, May 17, 2008

Economist 'Helicopter'

Sometime ago, Eugene Cheong and I were discussing an idea for a line that he felt needed type setting in a skyscraper looking block-font. After snooping around I found a spectacular example of this done by local design gurus Phunk Studio. Upon presenting this throught to Mr. Cheong, we both decided it was the way to go, and under my breath I murmured something about the poor guy who'd have to illustrate the piece.

Little did I know that person would be me.

Thankfully we only ever changed the copy (and then the kerning) once.