When Dove introduced it’s new ‘goFresh’ range of shower products, it faced a bit of an image problem: many teens and younger women felt Dove was ‘their mother’s soap’ and the ‘campaign for real beauty’ essentially a campaign for ‘ugliness’.
Tasked with the job of rejuvinating the brand’s image with a single ‘activation’ idea, we decided to create a platform that pushed and empowered Singaporeans to get out of their comfort zones and ‘give it a go’.
Which is why we spent the budget developing the world’s first public, portable, high-performance shower-karaoke machine...
The ShowerOK! machine is still up and sudding to date so you can continue to see the footage at www.doveshowerok.com
