Our latest campaign for Levi's follows a buch of guys trying to make it in America, as we recount each moment of their story through their pants.
Shot on the road with Ben Sullivan on the fringes of California, with the our stunt/actor/talents Eddie, Gavin and Chelsea. We circled townships for 4 days setting up various activities, from freight cart surfing in semi-abandoned Barstowe strip malls, to fish gutting in the Kernville Rapids, to 'rocking out' on the top of Motel Isabella, to collect an series of scuffs, stains and smells that would be eventually digitized and translated into large format maps by Kristal Melson & Avant Works. All in 3 months!
Check out the google mapped jeans here.