With the scariest night of the year hot on our heels, we decided rather than create a traditional Halloween ATL campaign, we'd instead repurpose the traditional Chupa Chups lollipop as “Scream Stoppers”. A revolutionary new device designed to stop screamers from emitting humiliating vocal emissions.
In the run up to Halloween, we distributed thousands of Scream Stoppers where they were needed them most - Horror movie screenings. We tied up with singapore's two largest cinema chains to distribute these new packs before the beginning of horrorthons, broadcasting a special public service announcement we made on the fly with special help from our friends at the Mill, Fuse, Kristal Melson, Ryan Rodriguez (actor/ IT Guy) Joanna Yeo (our scream starlette) and the interns from the BBH BARN Singapore!
